Last week saw the launch of a Broads Campaign called Wear It – designed to promote the use of life jackets for people using the Norfolk Broads.
We picked the only good day last week to shoot a few images of the launch and whilst it was pretty hectic with TV/Press/Radio all wanting a slice, we just about had enough time to shoot a few pictures.
Here is a little info about the new campaign.
“The Broads Authority has joined forces with the Broads Hire Boat Federation, holiday booking agents Blakes/Hoseasons and the Norfolk and Suffolk Boating Association, which represents private boaters, to ensure the safety message gets across.
It follows the deaths of five people on the Broads since April last year. None of them was wearing a life jacket and it is believed that four of the victims might still be alive if they had been wearing one. Wear It posters will be displayed at boat yards around the Broads from Easter and hire boats will be issued with key rings displaying the safety message. Branded wind-up torches are also on sale in yacht stations and Broads Authority Information Centres.
Broads Authority Head of Safety Management Steve Birtles said: “People underestimate how dangerous it can be on the water but we hope, by making this Wear It message visible all over the Broads this season, we will get the message across loud and clear.”
As well as shooting a few images of the family, I also shot a few of a lovely bunch of folks who were on a group holiday on the Broads, taking advantage of wind power and using traditional sailing boats! in my opinion there is no better way to travel on the Broads! get away from the diesel chugging and enjoy the serenity of the Broads and the surrounding countryside!